Professional info
Freelance Writer, Newswriting, Feature Writing, Content Writing
Marketing Consultant, Strategic Planning, Internet Marketing, Affiliate Marketing
Specialize in Start-up and Small Business, Entrepreneurs
Work experience
Consultant for marketing and communications programs as well as program management. Services provided consist of strategy and plan development, positioning, website creation, as well as management for communications, internet marketing (search engine optimization), affiliate marketing and public relations programs. Please email me for a list of current and past clients.
Creative Communications, Owner
2000 - present
Focus
Writing
Entrepreneur
Start ups
Small Business
Consulting
Skills
Content Writer
News Writer
Feature Writer
Strategic Positioning
Copywriting
Online Marketing
SEO
Email Marketing
Blogging
Marketing Communications
Social Media
Social Networking
Web Defelopment
Team Building
2010 - present
2010 - present
APSCREEN, Consultant
1980 - present
(1980 – Present) VP of Marketing for APSCREEN a leading public records research firm since 1980. Developed marketing, sales and public relations plans including internet strategy and development for multiple web sites. Responsible for all marketing, sales, internet marketing and public relations functions.
GoShip was an Internet start-up, venture-backed organization, begun in September 1999. GoShip’s e-commerce solution was a revolutionary new system that provided shipment rating software and services to e-merchants including both B2B and B2C.
With GoShip, e-merchants could make their shipping departments more profitable while customizing delivery options for their specific customer demands. GoShip’s primary target market, B2B procurement, is an area that analysts such as Merrill Lynch have predicted will reach $2.5 trillion by 2003.
Reported directly to the CEO and am responsible for both strategy, development and implementation of all new marketing programs including communications and public relations for the GoShip software development and launch. Developed and administrated $3M budget. Also handled market research for pricing of GoShip services. We have clearly positioned this company and its services as a leader that solves a long-term shipping dilemma.
University of Western Ontario
BA, Business 994 - 1997
Education
Goship, Director of Marketing
November 1999 - April 2000
DataWorks (now Epicor), Marketing Communications Director
October 1994– September 1998
iBASEt, Director of Marketing
September 1998 - October 1999
iBASEt was established in 1986 to develop, market and implement a paperless manufacturing execution system (pMES) for the shop floor of discrete, complex manufacturing companies primarily in the aerospace, defense and electronics industries. 1987 revenues were $18 million. Tier 1 clients include Boeing, Motorola, Alliant Techsystems and BWX Technologies.
Reported directly to COO and was responsible for developing all marketing, marketing communications and public relations functions for the Solumina software product including e-commerce business development and marketing programs.
Developed strategic business plans for a two-phased approach to sell Solumina into both Tier 1 and Tier 2 manufacturing companies. Created Tier 1 and Tier 2 product launches and directed R&D on a functional fit for organizations requiring a commercial-off-the-shelf (COTS) solution. Managed and directed the $1.5M budget
DataWorks, established in 1977, develops, markets, implements and supports client-server-based Enterprise Resource Planning (ERP) software for mid-sized, discrete manufacturing companies. The company nearly doubled in size when it purchased the business information systems provider Interactive Group, and the 1997 sales revenue was over $147 million.
Reported to the VP Corporate Communications. Responsible for developing all marketing and communications programs for seven ERP software products. Joined DataWorks in 1994 when revenues were $16.8 million with no existing marketing department. After implementing high-visibility public relations and communications programs, revenues soared to $31.5 million. After navigating 3 mergers and acquisitions, DataWorks revenues topped $147 million.
Xerox Computer Services, Marketing Communications
January 1994– October 1994
Reported to Corporate Communications Director. Responsible for developing all marketing and communications programs for Chess enterprise resource planning software solution.
Creditbase, Owner
September 1982 – January 1993
Business included investigative research and financial reporting primarily to the mortgage industry.
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